Crocs are something of a phenomenon, and there are several good reasons for this. They continue to be popular and loved among men, women and children. Do you know why? Because of science! That's right, I'm going to tell you about the science behind Crocs, and you will see your shoes in an entirely different way. I guarantee it.

Picture a highly knowledgeable person (me, clearly) in a labcoat. I thwack my flipchart with my pointer at the words ethylene vinyl acetate. Exciting stuff! This is the foundation of the foam resin croslite. Croslite is, essentially, what makes a pair of Crocs your pair of Crocs. It's the croslite that rather cleverly moulds to the shape of your feet. This way, not only are you provided with the ultimate in comfort, but also support.

This croslite stuff isn't satisfied with just making sure you're comfortable and adequately supported. Oh no. It wants to keep working for you. We've read that Crocs shoes are anti-microbial (I thwacked my flipchart again), but let's just break it down to see what that means.

Croslite inhibits the growth of funghi and bacteria. The chances of infection and discomfort are actively reduced, and your feet love that. The knock on effect of this is a greatly reduced danger of foot odour. Your family and friends love that quite a bit too. This means that Crocs shoes are not only comfortable and health conscious, but also work hard to make you and your loved ones happy.

You can't argue with that – it's science.