Where did Crocs come from? Seriously?

These peculiarly plastic-looking, brightly coloured creations bounded into the world in 2002 like enthusiastic puppies. Intended as a functional boating shoe, with their non-marking and slip resistant sole, Crocs became a phenomenon. People picked up on these benefits, as well as healthy effects of Crocs' trademarked croslite material.

The US was the first country to be seduced by the “marshmallowness” of the Croc. Sufferers of skin complaints began to find relief in the anti-microbial shoes. Workers in warm conditions were rewarded with cooled feet. Vegans didn't have to shop around endlessly for shoes that were ethically produced and still comfortable. Were Crocs actually making America happier?

It was only a matter of time before these brazen aliens crossed the boarders, and the American Invasion of Crocs hit the UK, and met with incredulity. Crocs weren't worried. They'd faced cynicism before, but had they faced good old fashioned British cynicism?

If there's one thing that's apparent about Crocs, it's the Marmite of footwear. People love them or hate them. The next thing you know, your sister, your kids, your dad and your best friend are wearing them, bold as brass! You pick up Heat, and you know what? Celebs are wearing Crocs. Hollywood A-listers no less; Jack Nicholson, Al Pacino, Matt Damon...

Crocs went from cult status to a global fame, building an Empire. And it's not over yet. With the development of new variations and styles, fans punch the air while the headshakers still just don't get it.